The distraction economy

Before the shiny happy days of the internet, life was quite hard – we just hadn't realized it then. When you had a strange pain in your abdomen at 10 in the night, there were very few ways for you to learn more about it. Today, all you need to do is google it and surf in febrile uncertainty as one page leads to another and it looks like your worst fears are coming true, very rapidly. What you perhaps take for granted at each page that you visit, is a tiny innocuous looking piece of text. This text is a tentacle from google's dark underbelly. Without it, google would not have been able to find you the page in the first place. No. I am not talking about some analytics tracking code. I refer to the annoying advertisements that appear to know what I want, even before I do.

It takes effort to place them on the right pages at the right time. But those ads just sitting there do not do anything. You are required to click on them. And when you do, the economy is fueled that little bit. But there are billions like you. And thus come google's billions.

Just clicking on ads wouldn't obviously provide for a sustainable business model. One would need to pay someone something somewhere so the wheels can keep turning. So, millions of people click on links and enter into contracts with the companies that pay google to distract you with said links while you waste your time searching for something you don't really need.

What google does then, is harvest distraction. Logically, since it's survival depends on maintaining a dissipated audience, it will support activities that promote distraction. Limited attention spans are much in demand. Now you know why facebook and twitter are all the rage. They make distraction look purposeful. And they too shall create micro-distractions to distract you from the main distraction – for they too need to survive.

This being the situation, the current hope is that amidst all this noise there might be wisdom. Wisdom that can be congealed – strangely enough, using artificial intelligence. As we humans spew out whatever comes to our progressively weakening minds, there is a rush to create machines which will help us make sense of the coming madness.

Note: I wrote this... in one sitting... in under 30 minutes... without being distracted by the internet!

A real sieve

Thoughts colonize humans,
humans are bursting at the seams
they want to tell someone... something ... any damn thing....

As people say things to each other, more thoughts are created.. which then...

How about, you say, something useful ; like news, or medical operations performed across continents

I say, does it really matter?
so you knew 10 seconds after that famous plane ran into a tall building
how on earth did that help anything?

People are facked. all there is to it.

If there were a sieve that filtered crap on the internet...
No. Not a crappy sieve like rss or a search engine that actually makes things worse by duplicating crap
a real sieve that chews all the nonsense, spits out the waste, digests the sensible stuff and gives useful crap
hang on... i forgot ...

... you are that sieve.

In a grand vision, every single thought that ever colonized a human being, if it forced the poor bugger to create something made of earth, wind, fire and the other element, would end up on the internet

Grand is bad. you cant run an economy on grand.
You have to bicker about dollars.

So we can forget grand. at least until we humans can figure a radically different way of looking at ourselves.