Before the shiny happy days of the
internet, life was quite hard – we just hadn't realized it then.
When you had a strange pain in your abdomen at 10 in the night, there
were very few ways for you to learn more about it. Today, all you
need to do is google it and surf in febrile uncertainty as one page
leads to another and it looks like your worst fears are coming true,
very rapidly. What you perhaps take for granted at each page that you
visit, is a tiny innocuous looking piece of text. This text is a
tentacle from google's dark underbelly. Without it, google would not
have been able to find you the page in the first place. No. I am not
talking about some analytics tracking code. I refer to the annoying
advertisements that appear to know what I want, even before I do.
It takes effort to place them on the
right pages at the right time. But those ads just sitting there do
not do anything. You are required to click on them. And when you do,
the economy is fueled that little bit. But there are billions like
you. And thus come google's billions.
Just clicking on ads wouldn't obviously
provide for a sustainable business model. One would need to pay
someone something somewhere so the wheels can keep turning. So,
millions of people click on links and enter into contracts with the
companies that pay google to distract you with said links while you
waste your time searching for something you don't really need.
What google does then, is harvest
distraction. Logically, since it's survival depends on maintaining a
dissipated audience, it will support activities that promote
distraction. Limited attention spans are much in demand. Now you know
why facebook and twitter are all the rage. They make distraction look
purposeful. And they too shall create micro-distractions to distract
you from the main distraction – for they too need to survive.
This being the situation, the current
hope is that amidst all this noise there might be wisdom. Wisdom that
can be congealed – strangely enough, using artificial intelligence.
As we humans spew out whatever comes to our progressively weakening
minds, there is a rush to create machines which will help us make
sense of the coming madness.
Note: I wrote this... in one sitting... in under 30 minutes... without being distracted by the internet!
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